The purpose of this project was to position Cool Hog as a bold, playful snack brand that naturally belongs in social, pub-style environments. By drawing on instantly recognisable pub games and familiar cultural cues, the concept aims to create an immediate sense of connection and humour, stopping people in their tracks in the same way a great game, or a great snack, does. Placing the product at the centre of these moments reinforces Cool Hog as the ultimate “game-stopping” pork scratching: memorable, sharable, and impossible to ignore.