Brand identity, rebrand or refresh design.
Strategic, distinctive brand identity design for businesses that want to look established, communicate clearly and stand out for the right reasons. Johnstons Design provides hands-on creative support for businesses in Cheltenham, Tewkesbury, Gloucester, the Cotswolds and further afield.
Distinctive brand identities, rebrands and refreshes built to make your business clearer, more consistent and easier to remember.
From a completely new identity to the evolution of an established brand, the scope can be built around what your business actually needs.
NEW BRAND
IDENTITIES
REBRANDS
BRAND
REFRESHES
LOGO DESIGN
& SYSTEMS
COLOUR &
TYPOGRAPHY
BRAND
GUIDELINES
BRAND
ROLLOUT
A strong brand identity should make your business easier to recognise, easier to trust and easier to remember.
I work with start-ups, growing businesses and established organisations to create visual identities that make sense strategically as well as visually.
That might mean building something completely new, refreshing an identity that has become inconsistent, or rebranding a business that has moved beyond where it started.
The result is more than a logo.
It is a visual system designed to give your business a clear and distinctive personality across your website, social content, marketing campaigns, presentations, print and everything else your customers interact with.
Has your business outgrown it's brand?
A curated collection of brand identities, websites and launch visuals, created for businesses ready to show up properly.
YOUR BRAND FEELS DATED
The business has evolved, but the visual identity still reflects an earlier version of it.
NOTHING FEELS CONSISTENT
Your website, social content, presentations and printed materials all seem to belong to slightly different brands.
YOU'RE STRUGGLING TO STAND OUT
The identity works technically, but it does little to differentiate you from competitors or give people something memorable.
CONTENT TAKES TOO LONG
Without a clear visual system, every campaign, social post or piece of marketing starts from scratch.
A SIMPLE PROCESS. PROPERLY THOUGHT THROUGH.
You do not need a complicated agency process to create a considered brand.
You need enough structure to make good decisions and enough flexibility to make the creative work better.
01
Understand
I start with the business itself. What you do, who you are trying to reach, what is changing, what currently works and where the existing identity is getting in the way.
02
Explore
From there, I develop creative directions around the brief.
This establishes the personality and visual direction before jumping straight into a finished logo.
03
Create
The chosen direction is developed into a coherent identity across logo, typography, colour and the supporting visual elements your business needs.
04
Refine
The system is refined through feedback and tested across real applications so we know it works outside of a presentation slide.
05
Deliver
You receive the agreed brand assets, files and guidance needed to start using the identity confidently.
If you need help taking it further, I can support the rollout too.
HOW MUCH DOES BRAND IDENTITY DESIGN COST?
The cost depends on the scope of the project and what your business actually needs.
A focused identity project will naturally cost less than a full rebrand involving a wider visual system, brand guidelines and rollout support.
I scope projects around the requirements rather than forcing every business into the same package.
WHAT IS INCLUDED IN A BRAND IDENTITY?
A brand identity can include your logo system, colour palette, typography, brand marks, graphic elements, imagery direction and guidelines.
The exact deliverables depend on where the identity needs to be used and what will be most useful to the business.
WHAT IS THE DIFFERENCE BETWEEN A REBRAND AND A BRAND REFRESH?
A brand refresh evolves an existing identity while retaining elements that still have value.
A rebrand usually involves a more fundamental rethink of how the business looks, communicates and presents itself.
If you are unsure which you need, that is something we can establish at the start of the project.
CAN YOU REFRESH MY EXISTING LOGO?
Yes. If the core idea behind the existing identity still works, it may make far more sense to refine it than replace it.
That could involve improving proportions, typography, colour, supporting marks or the wider visual system around the logo.
DO YOU WORK WITH START-UPS?
Yes. A new business does not necessarily need an enormous brand package from day one.
We can build a focused identity around the assets you need now, while creating enough structure for it to grow with the business.
DO YOU ONLY WORK WITH BUSINESSES IN CHELTENHAM?
No. I work with businesses across Cheltenham, Tewkesbury, Gloucester, the Cotswolds, Worcester and throughout the UK.
Most projects can be managed remotely, so location rarely needs to be a barrier.
Have a project in mind?
Tell me what you are building, what is not working at the moment and where you want the business to go next. I’ll help you work out the right creative scope.
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