EXPLORE ‘THE CREATIVE IMPACT’ covering the industries latest news and trends
Thoughts, opinions and creative observations on creative trends and the design decisions shaping how businesses show up.
A closer look at what is happening across the creative industry, and what it means for businesses that want to stay distinctive, relevant and ready to be seen.
The Problem with AI Slop: Why Generic Design Could Be Damaging Your Brand
AI-generated posters, websites and brand visuals are everywhere, but quick creative does not always mean good creative. This article explores how generic AI design can make businesses look samey, damage trust and why thoughtful creative direction still matters.