THE CREATIVE IMPACT
A closer look at the thinking behind the work, from brand identity and website design to creative direction and the decisions that help businesses show up properly.
The Problem with AI Slop: Why Generic Design Could Be Damaging Your Brand
AI-generated posters, websites and brand visuals are everywhere, but quick creative does not always mean good creative. This article explores how generic AI design can make businesses look samey, damage trust and why thoughtful creative direction still matters.