Website design built around your business.
Bespoke website design for businesses that want to look credible, communicate clearly and turn more of the right visitors into enquiries. Johnstons Design creates considered websites for businesses in Cheltenham, Tewkesbury, Gloucester, the Cotswolds and further afield.
Websites and landing pages designed around your brand, your audience and what you actually need people to do next.
From a completely new website to improving something that is already working, the scope can be built around what your business actually needs.
BESPOKE
WEBSITES
WEBSITE
REDESIGNS
LANDING
PAGES
SQUARESPACE
& SHOPIFY
ECOMMERCE
WEBSITES
SEO & SITE
STRUCTURE
WEBSITE
SUPPORT
A STRONG WEBSITE SHOULD MAKE YOUR BUSINESS EASIER TO UNDERSTAND, EASIER TO TRUST AND EASIER TO CHOOSE.
I design websites for start-ups, growing businesses and established organisations that need more than something that simply looks good.
That might mean building something completely new, rethinking a site that has become dated, or improving an existing website that is making people work too hard to find what they need.
The result is more than a nice homepage.
It is a considered digital experience that brings together your brand, content, structure and calls to action, making it easier for the right people to understand what you do and take the next step.
IS YOUR WEBSITE HOLDING YOUR BUSINESS BACK?
A website can technically work while still making life harder for your business. These are usually the signs that something needs to change.
YOUR WEBSITE FEELS DATED
The business has moved forward, but the website still reflects an earlier version of it.
PEOPLE DON'T KNOW WHAT YOU DO
Visitors arrive, look around and leave without clearly understanding your services, what makes you different or where they should go next.
IT LOOKS GOOD BUT DOESN'T CONVERT
The website might look polished, but there is no clear journey towards making an enquiry, booking, buying or starting a conversation.
UPDATES ARE A NIGHTMARE
Every small content change becomes a job in itself and the website gets harder to manage as the business grows.
A SIMPLE PROCESS. PROPERLY THOUGHT THROUGH.
You do not need an enormous agency process to build a considered website.
You need a clear understanding of what the website needs to achieve, a sensible structure and enough creative freedom to make it feel like your business.
01
Understand
I start with the business itself. What you do, who the website needs to reach, what people need to know and what you ultimately want them to do.
I also look at what is currently working, what is not and what content or functionality the new site needs.
02
Structure
Before worrying about visual details, I work out how the website needs to fit together.
Pages, content hierarchy, customer journeys and calls to action are planned so visitors can move through the site naturally rather than having to hunt for information.
03
Design
The visual direction is developed around your brand, using typography, colour, imagery, layout and interaction to create something distinctive without making the website difficult to use.
If your existing brand needs some attention first, I can help with that too.
04
Build
The approved direction is built into a responsive working website and refined across desktop, tablet and mobile.
Content, links, forms, interactions and the important details are checked as the site comes together.
05
Launch
Once everything is ready, the website is prepared for launch.
You receive a site that you can confidently manage moving forward, along with guidance on the areas you are likely to update yourself.
And if you would rather not manage it alone, I can continue supporting the website after launch.
HOW MUCH DOES WEBSITE DESIGN COST?
Website design costs depend on the size of the site, functionality required and how much support you need.
A focused small business website will naturally cost less than a larger ecommerce or content-heavy website.
I scope projects around what the business actually needs rather than adding pages or features for the sake of it.
WHAT PLATFORM DO YOU BUILD WEBSITES ON?
I primarily work with Squarespace and Shopify, depending on what the website needs to do.
Squarespace works well for service-led and content-driven websites, while Shopify is better suited to businesses where ecommerce is central.
The platform should suit the business rather than the other way around.
CAN YOU REDESIGN MY EXISTING WEBSITE?
Yes. You do not always need to throw everything away and start again.
If the underlying platform and content are still useful, I can redesign and restructure the existing website to improve how it looks, communicates and performs.
If starting fresh makes more sense, I will tell you that too.
WILL MY WEBSITE WORK ON MOBILE?
Yes. The website is designed and checked across desktop, tablet and mobile.
The aim is to make sure the experience feels considered and easy to use regardless of how someone reaches you.
DO YOU HELP WITH SEO?
Yes. SEO considerations form part of how I structure and build websites.
That includes page hierarchy, headings, metadata, internal linking, service content and relevant geographic targeting where appropriate.
The goal is to give the website strong foundations from the beginning rather than treat SEO as an afterthought.
DO YOU ONLY WORK WITH BUSINESSES IN CHELTENHAM?
No. I work with businesses across Cheltenham, Tewkesbury, Gloucester, the Cotswolds, Worcester and throughout the UK.
The whole website design process can be managed remotely, so location rarely needs to be a barrier.
Have a project in mind?
Tell me what you are building, what is not working at the moment and where you want the business to go next. I’ll help you work out the right creative scope.