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As part of my in-house creative role, I supported The Childcare Company with a range of branded launch content following the introduction of its refreshed visual identity.
The focus was on bringing the new brand to life across motion, video and social content, creating a more engaging and consistent way to communicate the company’s services, personality and sector expertise.
This work included motion graphic videos, carefully selected imagery and footage, branded audio choices, short-form edits and longer-form content pieces designed to work across multiple platforms.
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The Childcare Company needed content that could do more than announce a new look.
The aim was to create video-led content that felt more polished, more engaging and more aligned with the refreshed brand identity. The content needed to introduce the brand visually, explain key services clearly and help the business show up with more energy across digital channels.
A key part of the challenge was taking existing content, including basic interview footage and service information, and turning it into something more dynamic, branded and audience-friendly.
Basic interview footage was developed into a more engaging branded video, using animation, supporting visuals, motion graphics and structured pacing to turn simple talking-head content into something more interactive and campaign-ready.
250+ lINKEDIN IMPRESSIONS
A product-led showcase was created to communicate The Childcare Company’s core products in a more visual and accessible way, combining brand-led graphics, selected footage, audio and motion to create a stronger awareness piece.
150,000+ views and counting
From Concept to Creation
let me help your business thrive with bold, bespoke and brilliantly branded visuals.